Brazil 2002, sleepless nights on San Andreas, PS2 on repeat, Ronaldo landing in Manchester. If you lived the late 90s and the early 2000s, you know. And it is also what made us want to do this job.
So when Cult Kits, who probably own the finest vintage kit collection out there, trusted us with their World Cup campaign, it was obvious: we tell that era. Not just shooting kits, but the Y2K energy, its visual codes, its grain, that aesthetic coming back strong.
Art direction, production, lighting, postproduction: everything made in house so every image breathes that generation. A real playground for us, and a project where we put a lot of ourselves.
Thank you to Cult Kits for the trust and the freedom, and to the whole team who brought this madness to life.
