01
Photo
Shoots built to put the product first: kits, boots, gear. Art direction, lighting, styling, retouching, we handle it all.
Creative agency
17 projects
Penalty Studio
We understandknow the product,we knowunderstand the community.
Photo, video, social media, campaigns: we work with clubs, brands and sports organisations, and we speak the language of the fans.
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Trusted by
Point de Penalty, Hummel, VAFC, ESTAC Troyes, FOOTCENTER, Nike France, Fédération Française de Rugby, Rugby Shop, QRM, FC Rouen, Cult Kits, 11teamsports, Ligue 2 BKT
02Studio
From media to studio.
Penalty Studio is the agency that grew out of Point de Penalty, our media. From day one we have been talking football, sport and culture with a real community, and putting products in the spotlight.
So we know how to talk about gear, how to speak to fans and how the codes of each sport work. We put that to work for clubs, brands and organisations, on the communication side as well as the creative side.
03Services
What we do
02
Video
Ads, teasers, reveals, formats for social, motion design and 3D. From shoot to edit, postproduction included.
03
Social media
We run the social channels of a retailer: original content made to speak to the target and make people want to buy. We know how a community reacts.
04
Global campaign
Photo, video, amplification with the most relevant content creators, an ROI strategy through affiliation, and an end of campaign report for real transparency.
05
Show production
We build formats from scratch: concept, casting, shoot, edit.
06
Branded content
Content that talks like the community, not like an ad people skip.
07
AI support
We help clubs, brands and companies use AI tools to unlock their full potential.
08
Consulting
Content, positioning, communication: brands call us for our take.
09
Product creation
Products the community actually wants: kits, merch, lifestyle capsules.
10
Events
A product, a message? We turn it into an event people remember.
04Method
We start with the product, we aim for the emotion.
The product
We start there: what it is, what it says, and why the community should care.
The emotion
Pride, nostalgia, hype, the urge to own it: we find the right emotion to build around the product.
The fans' hearts
We carry that emotion all the way to them: shoot, video, social, creators, events. The right format, in the right place, with the right codes.
05Contact
Let's talk.
A club, a brand, a content idea. Drop us your project and we will get back to you.
contact@penaltystudio.com