Third kit, third craft of the territory. After the glass roof of the Musée des Beaux Arts and the symbols of the Valenciennes area, Hummel takes on lace: tone on tone patterns in vertical stripes, deep blue, white polo collar.
Our take: not to shoot that lace in a studio, but to go where it is really born. Destination Caudry, inside the Maison Sophie Hallette factory, between the thread spools and the looms. The same lace that dressed Kate Middleton's gown, this time on a football kit.
We let the workshop do the talking: the machines, the material, the gestures passed down. Taking the kit out of its sporting frame and bringing it back to its source, and making two crafts of the same territory talk to each other.
A photo shoot and an announcement film to reveal the VAFC 26/27 third kit.
