Ligue 2 BKT asked us to put the spotlight on clubs that get less media attention, and to do it on a worldwide scale. So we went far: destination Seoul.
Korea is a country where football is booming and a real marketing playground, already on the radar of PSG, Manchester City or Spanish sides. We chose to slip into the middle of those big names some French clubs we love, that do great work and that we find too little exposed.
On the list: AS Saint Étienne, FC Annecy, Pau FC, Red Star, FC Versailles and Grenoble Foot 38. We created and led the art direction around Korea, then shot with a local photographer. The result: very aesthetic, very lifestyle images with a real Korean DNA, for kits you are not used to seeing this way.
