11teamsports wanted content around their brand. At Penalty Studio we like to go far (a bit too far, we know) and step off the beaten track. So no textbook video, no content seen a thousand times: we took a detour.
German football is in the brand's DNA. We started there: a shoot with kits from Bundesliga 1 down to Bundesliga 3, and above all the adidas ones, who set the bar very high this season.
With Point de Penalty, we played the models ourselves in a German mafia world: a disused dock, a 90s Mercedes and the new 25/26 kits worn the way they should be.
And the shoot was only half the job. We extended it with an affiliate campaign run through Point de Penalty to send the community straight to the site.
