FOOTCENTER came with a simple brief: how do you showcase a catalogue full of original and exclusive products, in a truly creative way?
Digging into their range, one thing was obvious: the full black kit trend. It is one of the most loved formats right now, by fans and the general public alike, and all the big clubs are jumping on it: Manchester City, Juve, Liverpool. With the quality of the FOOTCENTER catalogue in that niche, the direction was clear: put their all black models in the spotlight.
Finding the inspiration did not take long. With a few big film buffs on the team, it landed on The Matrix.
We built a complete campaign with Point de Penalty: a shoot planned down to the smallest detail, and a rollout tuned to the media's codes to reach as much visibility and traffic to the site as possible.
The result: a shoot that got people talking, an operation fully paid back for FOOTCENTER and a turnkey campaign built to perform.
