All projects13.5Mtotal views 01 02 03 
2025 in numbers
Total views13.5M
Followers gained+42.2k
Engagements710k
Network by network
- Instagram69%
- TikTok19%
- X13%
Followers gained
Instagram+25k
TikTok+10k
X+7.2k
Reach
Instagram9.3M
TikTok2.5M
X1.7M
Engagements
Instagram282k
TikTok222k
X206k
Engagement rate
3.0%Instagram
8.9%TikTok
12.1%X
Engagements divided by reach, on a 0 to 15% scale.
What worked
Beyond organic
Likes are nice. Sales are better.
On average, we generate €15k of monthly revenue for our partners through affiliate.
Our method
The editorial and product mix
Strong editorial content for virality and follower growth, plus an optimised product showcase to send traffic to the site.
Elevating the product
Our in house tools create ultra aesthetic product assets, made to make people scroll and not just to inform.
Giving the brand a face
A brand without a face struggles to engage. We recruited two tailor made brand faces: a pitch side expert and a storytelling expert.
Credits
- Client
- @footcenter_fr
- Agency & Production
- @penalty_studio
Next project
15
Into the Matrix
Global campaign


