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2025 in numbers

Total views13.5M
Followers gained+42.2k
Engagements710k

Network by network

13.5Mtotal views
  • Instagram69%
  • TikTok19%
  • X13%

Followers gained

Instagram+25k
TikTok+10k
X+7.2k

Reach

Instagram9.3M
TikTok2.5M
X1.7M

Engagements

Instagram282k
TikTok222k
X206k

Engagement rate

3.0%Instagram
8.9%TikTok
12.1%X

Engagements divided by reach, on a 0 to 15% scale.

Beyond organic

Likes are nice. Sales are better.

On average, we generate €15k of monthly revenue for our partners through affiliate.

Our method

01

The editorial and product mix

Strong editorial content for virality and follower growth, plus an optimised product showcase to send traffic to the site.

02

Elevating the product

Our in house tools create ultra aesthetic product assets, made to make people scroll and not just to inform.

03

Giving the brand a face

A brand without a face struggles to engage. We recruited two tailor made brand faces: a pitch side expert and a storytelling expert.

Credits

Agency & Production
@penalty_studio